The Perth Bears are pleased to announce the appointment of Katie Roberts as the club’s inaugural General Manager of Commercial.
With more than 25 years of senior marketing and commercial leadership across the sport, wagering, media, and retail sectors, Katie brings a wealth of expertise to this pivotal role.
Most recently, she served as Head of Marketing at Racing and Wagering WA, where she led teams across marketing, customer engagement, digital platforms, sponsorships, content, and events.
During her tenure, Katie successfully executed major campaigns that strengthened the WA TAB and Racing WA brands, enhanced the customer experience, and achieved record levels of engagement and growth.
Katie’s extensive career also includes senior roles in the media, publishing, and retail industries, as well as founding her own consultancy.
Her consultancy work involved collaborations with the NRL WA as well as national sporting organisations, including the AFL.
Throughout her career, she has demonstrated a strong ability to build high-performing teams, deliver innovative marketing campaigns, and foster strategic partnerships.
Perth Bears Chief Executive Officer Anthony De Ceglie said: “Katie has a proven track record of driving brand growth, customer engagement, and commercial success. She will be an integral member of our executive leadership team.”
He added: “Katie is recognised as a dynamic and creative industry leader. The Perth Bears represent the most exciting opportunity in Australian sport, and Katie is the ideal executive to lead our foundational commercial strategies — from branding to membership and merchandise. This role is critical in establishing an NRL club that our supporters in Western Australia and North Sydney can be proud of.”
Katie said she was thrilled to be joining the Perth Bears at such a historic moment: “This is more than launching a new team — it’s about building a club and growing participation in rugby league in Western Australia on the back of the existing strong foundations of the local rugby league community. My focus will be on creating an exceptional fan experience, building strong commercial partnerships, and ensuring the Perth Bears become a club that our fans and community can be proud of.”
In her role as General Manager of Commercial, Katie will oversee the club’s marketing, partnerships, memberships, merchandise, and game-day activations.
For any more information please contact: news@perthbears.com.au
