The Perth Bears have scored another major sponsorship coup with Penrite Oil signing on as the team’s top back jersey sponsor.
The Bears are revved up that Penrite Oil, which is celebrating its 100th year, has become a Major Foundation Partner with the new relationship marked at a series of high-octane events in Perth this week.
The Bears logo will feature on the Penrite Racing Mustangs during this weekend’s Supercars Perth Super440 with the ‘Bear-tangs’ being unveiled at a launch event at Penrite Oil’s Perth HQ on Wednesday night.
Penrite Oil’s support of the Bears is its first foray into the NRL sponsorship landscape.
Perth Bears CEO Anthony De Ceglie said he was delighted the company was backing the club.
“The Perth Bears are thrilled to be partnering with our Major Partner, Penrite Oil. Perth has an incredibly passionate, parochial sporting fanbase that lives and breathes high performance,” he said.
“What better way to launch the partnership than with this high-octane collaboration between Penrite and the Perth Bears.”
Penrite Oil CEO Toby Dymond said the events were a fitting way to celebrate the new partnership.
“We are incredibly proud to bring Penrite Racing and the Perth Bears together for the Perth Super440. Both organisations share Penrite’s passion for performance, teamwork and building strong connections with their supporters and local communities,” he said.
“Featuring the Perth Bears on the Penrite Racing Mustangs is an exciting way to introduce the partnership to Western Australian fans and celebrate the beginning of a new era for the club.”
The Perth Bears logo will be proudly displayed on the bonnet of both Matt Payne and Kai Allen’s Penrite Racing Mustangs when they take to the track at Wanneroo Raceway, creating a strong connection between motorsport and rugby league in Western Australia.
The partnership will also extend to a ride day experience on Friday, where some high-profile Perth Bears will have the opportunity to sit in a Penrite Racing Mustang and experience the performance of a Supercar firsthand.
Penrite Racing CEO Brenton Grove said the team was looking forward to delivering a memorable experience both on and off the track.
“We’re excited to work with Penrite Oil and the Perth Bears at the Perth Super440. Perth Supercars fans are passionate about their motorsport, and we expect support for the Perth Bears to be just as strong as they begin making their mark on the city,” he said.
“The Penrite Racing Mustangs will be looking sharp at Wanneroo this weekend and we can’t wait to put on a show in Western Australia both in the lead up to the event and during the race weekend itself.”
The Repco Supercars Championship continues at Wanneroo Raceway from Friday to Sunday.
